You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Countries/Switzerland" />
  </query-continue>
  <query>
    <pages>
      <page ns="0" title="CQUniversity/Discussion list feed" missing="" />
      <page ns="0" title="CQUniversity/Introducing the project CQUniversity" missing="" />
      <page ns="0" title="CQUniversity/News and announcements" missing="" />
      <page ns="0" title="CQUniversity/What we aim to achieve" missing="" />
      <page ns="0" title="Constructivist" missing="" />
      <page ns="0" title="Content" missing="" />
      <page ns="0" title="Countries/South Africa" missing="" />
      <page pageid="304" ns="0" title="Best e cigarette" />
      <page pageid="218" ns="0" title="CQUniversity" />
      <page pageid="219" ns="0" title="Charles Sturt University" />
    </pages>
  </query>
</api>